Correspondence templates for soliciting new business from corporations. Letters: Appeal to HR VPs
safety and security concerns; Appeal to CFOs Budgeting costs and concerns; Appeal to VITOs need
for lower costs and higher sales; Make prospects aware of how poorly they are being served by
incumbent brokers. All with the goal of Profitable Insurance Underwriting. For more information
contact John Gilleland at 830-934-2628

PROFITABLE SELLING and UNDERWRITING
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